Overview 

 This was an Omni-channel campaign for the release of Playstation’s Spider-Man 2.  The same creative was trafficked across different channels and formats.  The campaign used a timer to switch pre-release and post-release creative.  It also used A QR code to drive Pre-orders before the release, and sales after the release.   Formats include Mobile Rich Media Banners, CTV, DOOH, Display, Display In-Stream Video and Rewarded Video.